Quoting jamake1 ( Reply 12): Quoting ridgid727 (Reply 3): Whenever I look over my vast collection of Hughes Airwest artifacts, I am amazed at how the "fused ligature" (as it was described) of the airline's wordmark looks so crisp, clean, and contemporary some 40 years after its introduction. It was a sight that left a lasting impression on my psyche. She glistened in her bright yellow and blue hues as she made her way into the Nevada sky at sunset. I turned back to see a bright yellow Hughes Airwest F-27 taking off. As I was being escorted across the tarmac from a United Airlines stretched DC-8, I heard the screaming engines of a propeller-driven airliner right behind me. I flew from SFO to RNO to visit my beloved grandmother. One of my most memorable childhood moments was when I was about 8 years old. The scheme is one that I believe would have stood the test of time, and would still look clean and modern today! after hours of trying to figure out what the logo actually meant! A brilliant piece of artwork, IMO! Quoting rikkus67 ( Reply 29): Yup, as a person who does a bit of graphic design, I figured that out long ago. Each product had a small information card abaout it.-the wines and the cheeses. From the things I've been given, I would have loved to take a lfight like that- A wine basket with 4 small splits of wine, and apparantly it had 4 or 5 different cheese wedges from California produced cheeses. I have some memorabilia given to me from what RW called their "California Wine Taster Flights'. Thanks for sharing I enjoyed your post and details. I am a collector of Hughes Airwest memorabilia and I believe that the Zamparelli-inspired Sundance look was one of the most cutting edge airline liveries of its time. Zamparelli not only created the Hughes Airwest identity, but also designed the interiors of Hughes' Las Vegas hotels. Howard Hughes had a very long association with the artist. Quoting jamake1 ( Reply 12): The artist was a Los Angeles-based gentleman by the name of Mario Armond Zamparelli. Not many people realized it, but the "3 diamond" logo on the tail of Hughes Airwest aircraft was a three dimensional "HH" that symbolized Howard Hughes' initials. The artist was a Los Angeles-based gentleman by the name of Mario Armond Zamparelli. From his ties, came the all yellow, and sundance Kids that the inflight crews were known. Quoting ridgid727 ( Reply 3): However he said Hughes was friends with an artist by the name of Zamporini (not sure of the spelling as Im reading from my notes of that lecture) and he was responsible for the rebranding of RW after one of their DC9's was hit midair by a Marine jet over California. and that the decisions for RW were made almost entirely by the upper management staffing and Hughes himself had almost no input into anything RW was doing. He told us that Hughes became very ill in 1973 suffering bouts of dementia etc, about the time that RW was in its prime. We were told that the branding of RW aircraft interiors started at the front row as a light yellow, and each row worked its way back in the color spectrum going from yellows to reds to purples to blues, until that last row of the aircraft was dark dark blue.Īnyway he said that this guy was respnsible for all design work and labeling for all of Hughes properties including the Hotels he owned in LAS. However he said Hughes was friends with an artist by the name of Zamporini (not sure of the spelling as Im reading from my notes of that lecture) and he was responsible for the rebranding of RW after one of their DC9's was hit midair by a Marine jet over California. He told us that the Summa Corp, was very rank and file, and that Hughes himself had very little to do with the airline after 1973 as he was in declining health.
He said in the beginning, Hughes himself had great plans for RW and had quite a bit of say in what was taking place. This was a discussion at a class I took at IATA, and there was an instructor there who had worked for RW.
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